Attio vs Freshsales

Comprehensive comparison to help you choose the best crm tool for your needs

Attio

Next-generation CRM with ultimate flexibility, AI-native design, and Notion-like customization

Attio logo
Pricing: Free (3 seats), Plus $29/user/month, Pro $69/user/month, Enterprise $119/user/month
Best for: Startups, scale-ups (3-100+ people) in SaaS companies and fast-growing businesses
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Freshsales

AI-powered CRM with built-in communication tools and affordable pricing by Freshworks

Freshsales logo
Pricing: Free (3 users), Growth $9/user/month, Pro $39/user/month, Enterprise $59/user/month
Best for: Small to medium businesses, growing startups in e-commerce, SaaS, professional services, manufacturing
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Feature Comparison

Aspect Attio Freshsales
Starting Price Free (3 seats) Free (3 users)
Platforms
WebiOSAndroidChrome Extension
WebiOSAndroid
Key Features
  • Flexible data model with custom objects
  • AI research agent and automated enrichment
  • Zapier-like workflow builder
  • Real-time customizable reports
  • One-click data enrichment (ARR, funding)
  • Freddy AI for lead scoring and insights
  • Visual sales pipelines with Kanban view
  • Built-in phone, email, chat, SMS, WhatsApp
  • Marketing automation and email campaigns
  • Custom workflows and task automation
Best For Startups, scale-ups (3-100+ people) in SaaS companies and fast-growing businesses Small to medium businesses, growing startups in e-commerce, SaaS, professional services, manufacturing

Pros and Cons

Attio

Pros

  • Extremely customizable data model
  • Modern Notion-like interface
  • Powerful automation capabilities
  • Unique data enrichment insights
  • Strong customer support
  • Rapid feature development
  • Well-funded ($25.5M raised)

Cons

  • Higher learning curve
  • Limited pre-built integrations
  • Complex for simple needs
  • Missing traditional sales features
  • Email automation limitations
  • Per-seat pricing gets expensive

Freshsales

Pros

  • Advanced AI features at affordable prices
  • User-friendly interface
  • Built-in communication tools
  • Generous free plan
  • Quick implementation (24 hours)
  • Good mobile apps
  • 21-day full feature trial

Cons

  • Limited customization vs Salesforce
  • Can be overwhelming for beginners
  • Advanced analytics require higher tiers
  • Costs increase with add-ons
  • Marketing features less sophisticated
  • API limitations on lower plans

Which Should You Choose?

Choose Attio if you startups, scale-ups (3-100+ people) in saas companies and fast-growing businesses and value extremely customizable data model.

Choose Freshsales if you small to medium businesses, growing startups in e-commerce, saas, professional services, manufacturing and prefer advanced ai features at affordable prices.

Both tools excel in the crm space, but serve slightly different needs. Consider starting with free trials of both to see which interface and workflow suits you better.

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