Clay vs Attio
Comprehensive comparison to help you choose the best crm tool for your needs
Clay
Personal CRM that automatically aggregates life updates about your network from multiple sources
Pricing: Personal Free (1,000 contacts), Pro $10/month annually ($20 monthly), Team $49/seat/month
Best for: Individual professionals, freelancers, consultants, networkers
Attio
Next-generation CRM with ultimate flexibility, AI-native design, and Notion-like customization
Pricing: Free (3 seats), Plus $29/user/month, Pro $69/user/month, Enterprise $119/user/month
Best for: Startups, scale-ups (3-100+ people) in SaaS companies and fast-growing businesses
Feature Comparison
| Aspect | Clay | Attio |
|---|---|---|
| Starting Price | Personal Free (1 | Free (3 seats) |
| Platforms | WebiOSMacWindows | WebiOSAndroidChrome Extension |
| Key Features |
|
|
| Best For | Individual professionals, freelancers, consultants, networkers | Startups, scale-ups (3-100+ people) in SaaS companies and fast-growing businesses |
Pros and Cons
Clay
Pros
- Beautiful, intuitive interface
- Automatic contact updates
- Excellent search capabilities
- Cross-platform availability
- Privacy-focused approach
- Strong Apple ecosystem integration
Cons
- Limited business/sales features
- No pipeline management
- Can be expensive for personal use
- Some sync issues reported
- Focuses on aggregation vs nurturing
Attio
Pros
- Extremely customizable data model
- Modern Notion-like interface
- Powerful automation capabilities
- Unique data enrichment insights
- Strong customer support
- Rapid feature development
- Well-funded ($25.5M raised)
Cons
- Higher learning curve
- Limited pre-built integrations
- Complex for simple needs
- Missing traditional sales features
- Email automation limitations
- Per-seat pricing gets expensive
Which Should You Choose?
Choose Clay if you individual professionals, freelancers, consultants, networkers and value beautiful, intuitive interface.
Choose Attio if you startups, scale-ups (3-100+ people) in saas companies and fast-growing businesses and prefer extremely customizable data model.
Both tools excel in the crm space, but serve slightly different needs. Consider starting with free trials of both to see which interface and workflow suits you better.