Grain

Overview

Grain differentiates itself by focusing on the video aspect of meetings, making it easy to create and share video highlights. It’s particularly powerful for teams that want to build a library of customer insights, training materials, or best practice examples from real conversations.

Quick Stats

Aspect	Details
Founded	2018
Specialty	Video highlights
Clip Sharing	One-click creation
AI Insights	Advanced
Target	Revenue teams

🌟 Key Features

Video Intelligence

Smart Video Features

Feature	Benefit
Auto-Highlights	AI identifies key moments
Smart Chapters	Automatic topic segmentation
Keyword Jumping	Click transcript to jump to video
Multi-Camera	Support for multiple video feeds
HD Recording	High-quality video capture

💡 Pro Tip: Use highlights to build a best practices library

AI-Powered Insights

Meeting Intelligence

• Automatic Summaries: Key points and decisions
• Action Items: Extracted with assignees
• Topic Detection: Identifies discussion themes
• Sentiment Analysis: Emotional tone tracking
• Question Tracking: All questions asked

Collaboration Features

• Time-stamped Comments: Discuss specific moments
• Highlight Reels: Compile best moments
• Team Playlists: Organize by theme
• Share Settings: Control access granularly
• Embed Options: Share anywhere

Use Case Scenarios

Sales Enablement

• Create a library of objection handling examples
• Share winning pitch moments with team
• Build competitive intelligence database
• Coach reps with real customer interactions
• Onboard new hires with best calls

Customer Research

• Build insight repositories from user interviews
• Share key moments with product team
• Create persona video libraries
• Track feature request patterns
• Document user pain points visually

Team Training

• Create bite-sized training videos
• Build onboarding video libraries
• Share meeting best practices
• Document processes with real examples
• Enable peer-to-peer learning

Workflow Integration

Meeting Platforms

• Zoom: Native recording integration
• Google Meet: Browser extension
• Microsoft Teams: Direct integration
• Webex: Supported platform

Business Tools

• Slack: Share highlights instantly
• Notion: Embed recordings
• HubSpot: Sync call recordings
• Salesforce: Update records
• Gong: Complement conversation intelligence

Advanced Capabilities

Insight Reports

Generate automated reports showing:

• Meeting patterns and trends
• Team performance metrics
• Customer sentiment over time
• Common topics and themes
• Engagement analytics

Coaching Dashboard

• Call Reviews: Manager feedback tools
• Scorecards: Customizable evaluation
• Best Moments: Highlight reels by rep
• Progress Tracking: Improvement over time
• Team Leaderboards: Gamify performance

Getting Started Process

1. Install Grain: Add browser extension or desktop app
2. Connect Calendar: Enable automatic recording
3. Record First Meeting: Test the platform
4. Create Highlights: Practice making clips
5. Share with Team: Start building library

Pricing Deep Dive

Free Plan

• 5 recordings total
• Basic transcription
• Limited storage
• Essential features only

Starter Plan ($19/month)

• Unlimited recordings
• Full transcription
• 100 highlight clips/month
• Basic integrations
• 30-day retention

Business Plan ($39/month)

• Everything in Starter
• Unlimited highlights
• Advanced analytics
• CRM integrations
• Custom retention
• Priority support

Security & Compliance

• Data Encryption: End-to-end encryption
• Access Controls: Role-based permissions
• SOC 2: Type II certified
• GDPR: Full compliance
• Data Residency: Choose storage location

Best Practices

For Sales Teams

1. Record all customer calls
2. Tag key moments (objections, pricing, competition)
3. Create weekly highlight reels
4. Share wins in team meetings
5. Build playbook from real examples

For Product Teams

1. Record all user interviews
2. Tag feature requests and pain points
3. Create insight summaries for stakeholders
4. Build video evidence for roadmap decisions
5. Share customer voice across organization

Verdict

Grain shines brightest for teams that understand the power of video in knowledge sharing. While it’s pricier than pure transcription tools, its video highlight capabilities make it invaluable for creating training content, sharing customer insights, and building institutional knowledge. Teams focused on continuous improvement and knowledge sharing will find Grain’s unique approach worth the investment.